Most doctors have inaccurate information about themselves online.
At the same time that most doctors have inaccurate contact information online, patient behavior is changing. Doctor name searches have increased more than than 500% over the last 10 years. That means patients who are looking to connect with you are typing your first and last name into Google.
If the information they find is inaccurate, you lose out on their business.
Physicians and dentists with inaccurate information lose a huge number of patients each year. Just by updating your information everywhere—and making sure it stays accurate—you can convert more web traffic into foot traffic and grow your practice.
As a data marketing company, we prioritize and strategically update the sites that matter most, including Google, Yelp, Healthgrades, Vitals, LinkedIn, Doximity, and more than 55 others so that when patients find you, they can contact you easily. Check out parts of a sample report here so you better understand what we update.
And check out a before and after screenshot of a client's search results page just below.
Why is accurate contact information so important?
Put yourself in a patient's shoes: you heard about a great doctor or dentist from a friend, and you make a quick search for their name on Google so you can remember to check them out later.
If the information that pops up is inaccurate or incomplete (or the doctor doesn't have a website), they're immediately turned off. Nobody likes calling around to multiple practices just to make an appointment or check and see if their insurance works there, nevermind the fact that most people don't contact doctors without a clear photo online.
If you can't be easily found in a simple search, you're already losing potential patients.
BetterDoctor focuses on capturing your personality and practice information, and then clearly placing it all across the web where patients are already looking for you. Our strategies and process are intended to give you the ultimate edge when searchers find your name.
After your modern website makes its way toward the top of your search results, you'll need a compelling story, great photos, and upfront information about what services you offer to convert patients. We get all of that done for you.
I don't want a new website, can you just update my contact information everywhere?
Yes, we do sell our data services as a single service that's separate from our full reputation manager product.
While data is our first priority in managing your online presence, having a comprehensive, attractive online presence is really the overall goal.
Without a well-designed website and clear information that patients want, you're not going to convert searchers into patients. You need both an accurate online presence and a compelling personal marketing plan to really win online.The conversion that happens when a patient who finds you decides to visit you is driven by the content and media on, and level of trust they feel after visiting your website.
If you're proud of a site you've had for years (or you've just recently updated it), we're more than happy to work with it. However, if, down the road, you want more services from us, we're always ready to complete your online presence.
Why do I need an ongoing data service after you update all of my listings initially?
Provider information naturally gets corrupted on the internet—especially if you switch practice locations, add new doctors to your practice, or change insurance networks you're associated with.
It's too time-consuming for you as an individual physician, or as a group practice, to follow every single profile you have online. Instead, it's better to trust a data company to take care of your listings for you. We built our own tools and software to check your listings every two weeks so we can catch and change mistakes as they appear.
If you consider the lost revenue from misdirected patients, it's clear why you need a data company as an ongoing service.