Does your website transform to look good on a mobile phone?
The most important thing about your website (no matter what any other marketing company tells you) is that Google must like it. If Google doesn't like your architecture, content and layout of your website, all your other work will be in vain.
One of the pillars of websites Google 'likes' is the mobile-responsive aspect. In a 2015 update termed "mobilegeddon", Google changed its search algorithm to favor mobile-responsive websites. What does that mean? It means more than 50% of searches are now done on mobile, and Google doesn't want to link its customers to websites that don't look good on phones and tablets. It crawls every potential website to link to, and decided whether or not it's worthy of searcher's clicks. If your site doesn't respond to a mobile platform, it pushes it down further where fewer people will see and click it.
You can easily test the responsiveness of your current website with their tool here.Read More
Are you near the top of the search results page when you Google yourself?
Search Engine Optimization, or SEO, is the subject of many individual's entire careers—even the entire focus of many companies around the world. It's an ever-changing field because engines like Google constantly update their algorithms.
As is normal with the business world, an entire sector has sprung up out of trying to quantify their decisions. SEO experts and SEM (search engine marketers) spend their days trying to hack the system and boost their site's performance.
Why is SEO so important? Showing up at the top of a search results page for any given term, whether it's "John Doe, MD Kansas City" or "Dentist near me" is incredibly valuable. You would think it's easy to rank at the top if you're the most authoritative source on any given issue, but it's absolutely not: SEO is a science and people pay thousands of dollars each month to win at it.
Much of what we do, whether it's the architecture behind the site we build you, the tricks like including your schema at the bottom of each page, highlighting valuable keywords and leveraging hyperlocal marketing are intended to help you win searches organically.
Our product does not guarantee you the absolute best search results in your area, however, it will serve as the ultimate foundation for any future marketing efforts you want to tack onto it months ahead. We do ask that you wait several months before you judge the performance of your site because online marketing is a long-term game. Changes in rank take weeks—sometimes even months—to appear.
Is your site attractive and intuitive to the average patient?
The look of your website is much more important than you might think. While it's easy to get attached to a site you've had for a while, depending on the back-end architecture of it, it could be hurting your search results.
There are many factors that go into Google's calculators of what a 'good' website is, and we leverage the most important principles. Obviously, mobile-responsiveness is paramount, but beyond that, the specific way your site is built, the age of it, the amount of time people spend on it, the schema and format of your contact information—simple things that people take for granted, can give you a huge advantage.
The easy way to explain this is that we build sites that google 'likes'. Our sites perform better over time than our competition and we can give you tools to assess the functionality of your current website. We are not going to sell you on a website if yours is already good enough. Our goal is to optimize your online presence, so if you have a site that's extremely powerful already then we will focus our efforts on maintaining your data accuracy and driving more reviews to the sites that matter most.
What do people think of your website?
Do our websites ever change? Yes. In our first year alone, we went through three full product refreshes. The evolution of our product is driven by consumer demand and overall performance data.
We've run our sites through dozens of hours of user-testing with patients across the country and all demographics to get the clearest picture of what the ultimate doctor site looks like.
What we have right now is the most aesthetically-pleasing, straightforward, easy-to-use practice website out there. Whether potential patients are searching for your contact information, insurance information or services you offer, we make it easy.
Thorough user-testing and appropriate updates are the signature of a marketing company that cares to better itself. We stay on top of what's important to your patients so you don't have to.Read More