Most doctors hate online reviews—we feel you.
That's why our product aims to give you as much control as possible when it comes to what's being said about you online. Because, for better or worse, online reviews are here to stay and they matter a great deal.
The only option now is learning how to work with them and use them to your advantage. You've probably heard that before, but we want to reiterate that reviews can be your friend: they can help you grow your practice quickly, attract new patients, and stand out from your peers in your city.
Right now is the best time to take charge of all your online profiles, fill them with clear photos, excellent, professional copy, and start to interact with reviewers online. Convincing even a small percentage of your overall patient volume to leave feedback about you online can be incredibly powerful. The difference between a practice with 6 reviews and 24 reviews is huge.
Our clients who utilize our patient feedback survey tools to drive reviews and then tie in review alerts see many more reviews than those who don't.
Why are reviews so important?
Ironically, because people trust strangers' opinions about you more than they trust what you say about yourself online.
Consumers (including patients) prefer to know as much about a service they're buying, before they purchase it—especially when it comes to healthcare. As of 2013, 20% of Americans were using review sites to make decisions about healthcare providers—today, that number is even higher.
Online sites, while a curse, are also a blessing for you. Instead of doing your own active marketing, you can let your happy customers market your practice for you. That's why our products focus on building you a self-sufficient online presence that will take care of itself over time.
Obviously attracting reviews is incredibly important, but more than that, responding to them is as well. In April 2016, Google updated its algorithm to favor businesses where owners interact with reviewers online.
That means by simply sending a quick 'thank you for your kind words' to happy patients online, you can get more visibility in your area.
We can help you with tips and tricks to own your online presence and teach you how to efficiently manage reviews.
When can you set up my Review Alerts functionality?
Our Review Alerts functionality can be set up from the moment your site is set live. Our software constantly monitors your online presence so we can alert you each week to any new reviews you have and let you know what sites they're on.
If you're only interested in our data package, we can add Review Alerts and Patient Feedback surveys for a modest monthly fee.
What do I do with negative reviews?
As a BetterDoctor client, our marketing team is always available to help you respond to reviews and can give you advice on whether or not to act on them.
In general, waiting at least 24 hours to respond, tactfully responding privately first, and then depending on the situation, leaving a short, kind comment publicly is often best.
Keep in mind every business has negative reviews about it online. As a physician or solo-practitioner it's really hard to not take it incredibly personally, but keep in mind you can't be everything to everyone. Studies show that patient satisfaction doesn't even necessarily correlate with excellent clinical care. A casual bad review here or there isn't going to harm you. Having zero reviews online is worse than a mix of good and bad.
As a BetterDoctor client, we'll connect you to a library of exclusive content resources to help you respond to good and bad reviews. There's an art behind managing your online reputation, and we're happy to teach you industry secrets.
Our Review Alerts tool is intended to be used hand-in-hand with our Patient Feedback Surveys. A member of our marketing team can better explain the strategy behind them in person.