No matter who you choose to build your website or online presence, original content is one of the most important features to look out for.
Any company that says they can whip up a website for you in a matter of days is not going to do a good job. We build websites with 100% unique, custom content because it's the only way to build a strong foundation for yourself online.
Why is original content so important?
Google hates duplicate content. Any copy on your website that is repeated elsewhere on the internet results in Google penalizing your site's ranking. The search engine's algorithm pushes websites with duplicate content further down the page where people won't see them.
At that point, rather than your of your own content or website at the top of your results pages, you'll have ratings and reviews from sites like Yelp and Healthgrades—places where you have no control over what's being said about you.
Original content is the best way to control the narrative you have about yourself online. It's also the best way to market yourself and turn people looking for doctors into your future patients.
Google's algorithm pushes websites with duplicate content further down the page where people won't see them.
How do you create custom content?
We take a highly personalized approach to marketing services. Your first 2-4 weeks of working with us will be very hands-on because we're passionate about doing things the right way the first time around.
Our content creation starts with a 30-minute interview with an editor. We'll send you questions before the phone call so you can prepare some thoughts, but the interview is very casual. We ask things like what drew you into medicine, how you chose your specialty, what your treatment philosophies are, what services you offer, what helps you stand out, etc.
From there, we take the interview and draft content for your site. We pair it with professional photography from your shoot and then get to work building your website.
Before your site goes live, we send you a link to a draft version. You have the chance to tweak what's being said about you, and once you're totally happy, we launch your website.
When Google crawls your new site discovers it has unique content, it pushes it toward the top of your search results. Over time (this is a long process) it will climb higher and higher as patients find useful information about you there.
How do I know if my site has duplicate content?
The easiest way to check if your site has duplicate content is SEO Review Tool's checker.
Copy and paste your current website's URL into the checker and scroll to see your results. The tool will find other pages with similar or exactly the same content. It only checks one page at a time, not your entire site. Often, your homepage may be unique, but your services or treatments pages are not. It's critical to have original content throughout your site. Our content development process takes two weeks because we do it the right way, start from scratch with an interview and develop unique copy for you to own for the rest of your career.
Another way to easily check your content is to copy and paste sentences on your website and plug them into Google. If other sites pop up—especially with other doctors names—then it's likely you have a copied site that is hurting your search results. A sample screenshot of that type of results is below.